Bulk SMS for South Africa

SMS that actually gets delivered

Reach your customers directly on their phones. Send bulk campaigns, reminders and one-time PINs with high delivery rates on every local network — and only pay for what you send.

No monthly fees · Credits never expire · Cancel anytime

YourBrand

Delivered · now

Hi Lerato! 🎉 Your order #4021 is ready for collection. Reply STOP to opt out.
Your OTP is 4821. It expires in 5 minutes.
Reminder: your appointment is tomorrow at 10:00. See you then!

98%

Delivery rate

< 5s

Average delivery

10M+

Messages sent

POPIA

Compliant & opt-out ready

What you can do

One platform for every message you send

From marketing blasts to one-time PINs — Insly SMS handles it all.

Bulk campaigns

Compose once and send to thousands of contacts in seconds, with per-recipient personalisation.

Contact management

Import, group and segment your contact lists. Automatic opt-out handling keeps you compliant.

Delivery reports

Track sent, delivered and failed in real time — down to each individual message.

Pay as you go

No monthly lock-in. Buy credits when you need them and only pay for what you send.

Custom sender ID

Send from your brand name instead of a number, so customers instantly recognise you.

Developer API

Fire transactional SMS — OTPs, reminders, alerts — straight from your app with a REST call.

Why Insly SMS

Everything a South African business needs to send SMS

Built for local delivery

Direct routes to Vodacom, MTN, Cell C and Telkom mean your messages land fast and reliably.

Transparent pricing

One clear per-SMS rate that drops as you send more. No setup fees, no surprises.

Reporting you can act on

See exactly what was delivered and when, and export the data for your own records.

Scheduled sending

Queue campaigns for the perfect moment — a morning promo or an evening reminder.

POPIA-friendly

Consent tracking and one-tap opt-out are built in, so your marketing stays compliant.

Simple, powerful API

A clean REST API and webhooks let developers integrate SMS in an afternoon.

Loved by local teams

Trusted by businesses across South Africa

“We switched to Insly SMS and our appointment no-shows dropped by a third. Delivery is instant.”

Thandeka M.

Practice Manager, Cape Town

“Loading credits and firing a campaign takes minutes. The delivery reports are exactly what we needed.”

Sipho D.

Marketing Lead, Johannesburg

“The API was live in our checkout in an afternoon. OTPs arrive in seconds every time.”

Ryan P.

Founder, Durban

Send your first campaign today

Create an account, load credits and reach your customers in minutes. No contracts, no setup fees.

FAQ

Frequently asked questions

Everything you need to know before you send your first campaign.

Pricing is pay-as-you-go and starts at R0.28 per SMS, dropping as your volume grows. You only pay for messages you send — there are no monthly fees or contracts.